When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, put it this way, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.
So what exactly is linking campaign the old way? a large percentage of SEO firms will do this, they add your links to those linking websites without context, the content on those sites will never be updated, and most of them are useless, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.
Examples will be great for explanation. It was quite some time ago, I needed to rank the keyword, Tie Down, of course with old way of link building, lately I figured that every site in the campaign had way too many links, worst yet, those sites had no content at all. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Here is another keyword, chain puller , we put the link in relevant context, almost no plain links, now we have really good ranking for this keyword. Now contextual links win the battle, then what? In fact the only thing matters here is content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, kaiya eve couture , I build it as a hobby and kept adding good or mediocre content, now it can even rank the highly competitive keywords. Now you can see, quality blog marketing is much better than plain link building. If you can build a group of your own blogs, for instance Grade 70 Chain, you will have the power to push any sites up in search engines.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, long term strategy is required to improve anything of significance, i.e., selling online or improve your search rankings, keep doing what we have to do till the end of world. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, here I am going to show you an article in article directory or on a blog, have a taste of this one, Binder Chains, good writing, interesting content, indexed and cached, this article is a good example of article marketing.
We’re not finished yet, please remeber, we have hot social media now, no one can afford to not using them. For wordpress blogs, I recommend twitter tools, get a twitter account and API keys, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s easy and really useful, it’s a big loss if you don’t use this tool.