Australias hottest up-and-coming fashion label I AM debuted their latest summer collection entitled Sleek Jungle to Sydneys fashion set last night. The glamorous cocktail party was held at harbour side hot spot, Cargo Lounge, and guests were treated to an exclusive sneak preview of the labels latest range.
Guests including Charli Delaney, Maude Garrett, Amy Pearson, Sophie Luck, Tali Jatali, Mike Goldman and a list of the citys hottest fashionistas and socialites mingled with each other whilst enjoying a range of delicious canapés and cocktails. The night was a huge celebration to introduce the label, and was the perfect chance for guests to meet the charismatic company directors/designers Claire Murphy and Polly Epov.
Throwing their support behind the label was Australian music success story Georgia Fair. The band wowed the crowd by playing a few of their debut EP Picture Frames. Their casual playlist was the perfect platform to kick off the event before it transformed into full party mode.
Decked out in a stunning cocktail dress and blazer from the I AM collection, media darling Maude Garrett welcomed guests to the event before the show-stopping fashion parade commenced.
With a selection of dresses, blazers, shorts, tops and boho pants all made from the highest calibre of fabrics in an eclectic colour palette, guests were blown away with the labels innovation and creativity. The pinnacle of the night was the parade finale which featured a sleek model dressed in the labels snake-printed dress with a diamond python draped around her neck. The stunt left guests with no doubt that I AM was the hottest new label around and would be a force to be reckoned with in the fashion industry.
Shortly after the parade drew to a close, international DJ and glamourzon Christina Gubbay hit the decks and had the dance floor filled till well into the night.
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